Crafting Stories for Change

In a cave in France, like, 30,000years ago, a couple of humans drew a bunch of animals and some random objects on their cave walls. 

This is one of the earliest depictions of visual storytelling known to humankind.

And here we are today, still telling each other stories. We’re still getting something out of them. 

What is that something? And how can we, as writers, storytellers and change-makers, use this magical tool to connect with our own tribe of hairy cave people?

You have a story to tell. Whether you're a brand, a community or an individual, your story is the key to building a network of loyal supporters and making an impact.

By the time you've read this short eBook, you'll master the power of storytelling to connect with your audience, inspire them to join your cause and motivate them to take action.

What you'll learn:

• Why stories are essential for connecting with an online audience.
• How to use storytelling techniques to capture attention and emotions.
• Specific storytelling and copywriting techniques to inspire action.
• How to structure and organise your stories for maximum engagement.

Chapter 1: The Power of Stories
Discover why stories are essential, how they work—why they can change the course of history. Learn how stories stimulate brains, activate senses and release hormones that make your message more impactful.

Chapter 2: How to Tell Stories that Attract Attention
Tap into the principles of authenticity, emotion and simplicity, and get to know your audience, purpose and characters. Learn from real examples.

Chapter 3: Storytelling and Copywriting Techniques that Inspire Action
Explore techniques to evoke emotions, create compelling hooks, motivate with a payoff and immerse readers with sensory details. Learn the art of social proof and honest urgency to drive your message home.

Chapter 4: How to Structure Stories for Maximum Impact
Understand the importance of a clear structure with a captivating beginning, middle and satisfying end. Explore different structures for case studies, blog posts and emails. Explore real examples and learn how to use them effectively.

Ready to transform your storytelling?

Grab your copy of "Crafting Stories for Change" and learn how to use stories that create the change you want to see in the world.✊

Written by Kirsty Boden-Stuart, Head of Marketing and Comms for nonprofits in the UK, long-time storyteller, and founder of writelikeyoumeanit.com.